Without it, you can’t get off the grime, dirt, those pollutants, and makeup at the end of the day—nor can any step that follows (be it toners, serums, or creams) properly do its job. So many cleansers are far too stripping, weakening your moisture barrier and disrupting your microbiome. Or they’re not doing enough, barely doing their job of removing impurities. Plus, a good face wash is just fun to use: Find a texture and sensorial experience you can’t get enough of, and you’ve got something magical. So yes, I think people should love their face washes. But finding the right one doesn’t mean you have to shill out at a luxe price point. No, there are perfectly lovely options right in your local drugstore. Here, some of our favorites. Sensitive Facial Cleanser, Burt’s Bees ($7.99) All Bright Foaming Face Wash, Botanics ($6.99) African Black Soap Clarifying Facial Wash, Shea Moisture ($8.49) Face Cleanser in Sweet Orange, Way of Will ($9.99) Oil-To-Milk Cleanser, Cocokind ($17.99) Cream Coconut Milk Cream To Foam Face Wash, Pacifica ($9.99) Hawaiian Enzyme Face Cleanser, Alba Botanica ($9.51) Clarifying Gel Facial Cleanser, Weleda ($19.99) Major Moisture Gentle Cream Cleanser, Naturally Serious ($18) Rose Petal Witch Hazel Facial Cleanser, Thayers ($9.99) Coconut Micellar Water, Yes To ($8.99)